We all bring our personal needs into every conversation—often in subtle, unconscious ways. Over time, these needs reveal themselves through consistent patterns of preferred communication, which can be observed in facial micro-signals and other nonverbal cues. By developing the ability to recognize and interpret these subtle signals, you can begin to adjust your own behaviour accordingly. This not only enhances your communication effectiveness but also helps you build more meaningful and productive interactions.

This is a powerful tool for understanding the dynamics of human interaction—whether in personal relationships, families, or professional environments. On the work floor, it becomes especially valuable for recognizing team dynamics, supporting coaching efforts, and fostering collaboration. When team members gain deeper insight into each other’s communication needs, it strengthens their ability to connect, support one another, and work more effectively together.

Additionally, in negotiation settings, this skill offers a distinct advantage—giving you the upper hand by allowing you to anticipate and respond to unspoken needs or resistance.”